Nigeria’s creative industry is making waves on the global stage once again as three exceptional designers prepare to showcase their artistry at the prestigious Saudi International Handicrafts Week (Banan), scheduled to take place this November in Riyadh. This exciting development was announced by Nigeria’s Federal Ministry of Art, Culture, Tourism, and the Creative Economy, marking another milestone in the government’s ongoing efforts to spotlight the country’s creative talent through its Creative Collection Initiative.
The participation of Nigerian designers at Banan underscores the growing recognition of Africa’s rich cultural heritage and craftsmanship in international markets. The exhibition, which attracts artisans from over 25 countries and features more than 500 creators annually, is not just a platform for showcasing artistry; it’s a melting pot of cultural exchange, innovation, and economic opportunity.
A Trio of Nigerian Talent
Nigeria will be represented by three visionary brands, each reflecting a different facet of the country’s creative wealth:
Ohiole Lagos
Founded by the talented Idowu Ohiole, Ohiole Lagos is a fashion and accessories brand renowned for its luxury leather craftsmanship. Known for its hand-painted, Afrocentric designs, the brand creates handbags that double as wearable art, featuring motifs inspired by Nigerian traditions, history, and storytelling. Ohiole Lagos has been hailed for its innovative approach to leather fashion, earning accolades at the Lagos Leather Fair, where it was named “Most Innovative Designer.” The brand’s participation in Banan offers an opportunity to present Nigerian artistry to an international audience hungry for authentic and meaningful designs.
Locheness
Another standout is Locheness, founded by Lilian Oche, whose creative expertise lies in bold beadwork and handcrafted accessories. Locheness has redefined traditional bead artistry by incorporating vibrant colors, intricate patterns, and modern aesthetics, creating a line of accessories that resonates with both local and international fashion lovers. By blending heritage and innovation, Oche’s designs tell a story of resilience and beauty, making Locheness an ideal representative of Nigerian craftsmanship on the global stage.
Arantiwa Clothing
Rounding out Nigeria’s representation is Arantiwa Clothing, headed by Fatima Hassan. The brand is dedicated to reinterpreting indigenous fabrics such as Adire, Aso Oke, and Ankara into chic, modern garments that appeal to a global audience. Hassan’s vision is to create fashion pieces that celebrate tradition while embracing contemporary design. Her work reflects Nigeria’s dynamic culture and demonstrates how traditional textiles can thrive in today’s competitive fashion industry.
The Creative Collection Initiative
The selection of these designers stems from the Creative Collection Initiative, launched earlier in 2025 to empower Nigerian creatives and showcase their talents globally. The initiative is part of President Bola Tinubu’s Renewed Hope Agenda, which places significant emphasis on youth empowerment, job creation, and economic diversification.
According to Minister of Art, Culture, Tourism, and the Creative Economy, Hannatu Musa Musawa, this international engagement represents more than just fashion:
“We are not only showcasing Nigerian artistry; we are exporting the story of our people, our history, and our creativity. These designers are cultural ambassadors representing the beauty of Nigeria to the world.”
A Global Platform for Nigerian Creativity
Banan, organized by Saudi Arabia’s Heritage Commission, has quickly become a prominent cultural event aligned with Saudi Vision 2030, a strategy to transform the Kingdom into a global cultural hub. The exhibition features an Artisan Village, live craft demonstrations, workshops, and interactive cultural experiences, creating unparalleled networking opportunities for participants.
For Nigerian designers, the event offers immense benefits:
- International Exposure: Access to new global markets and buyers.
- Cultural Diplomacy: Strengthening Nigeria’s image as a leader in creative arts.
- Economic Growth: Potential for increased exports of fashion and accessories.
- Inspiration: Collaboration with global artisans to inspire new design trends.
This year’s event also underscores the global appetite for authentic, handcrafted work, particularly in fashion, accessories, and cultural artifacts. Nigerian designers’ participation reflects the country’s growing creative economy, estimated to contribute significantly to GDP and job creation.
Nigeria’s Rising Creative Economy
Nigeria’s creative sector, particularly its fashion industry, has seen remarkable growth over the past decade. Lagos Fashion Week and other international showcases have already positioned Nigeria as a hotspot for innovative design. The participation of these three designers in Banan reflects a larger narrative: Africa is no longer a follower in global fashion trends but a trendsetter.
By embracing indigenous textiles, craftsmanship, and artistry, Nigerian designers are bridging the gap between tradition and modernity. This approach not only creates unique products but also preserves cultural heritage, providing income for artisans, weavers, and beadmakers across the country. The spotlight on Ohiole Lagos, Locheness, and Arantiwa Clothing at Banan is expected to inspire younger creatives and strengthen the local artisan ecosystem.
A Win for Cultural Diplomacy
International showcases like Banan offer more than economic opportunity; they serve as a stage for cultural diplomacy. Nigeria’s participation signals a commitment to engaging with the world through creativity and innovation. By showcasing fashion inspired by its history and culture, the country promotes a positive image globally, fostering pride and unity among Nigerians.
As global attention turns to Riyadh this November, all eyes will be on Nigeria’s three representatives. With their bold designs, artistic mastery, and strong storytelling, Ohiole Lagos, Locheness, and Arantiwa Clothing are poised to make a lasting impression on the international fashion scene.
Conclusion
The Saudi International Handicrafts Week offers Nigeria a golden opportunity to share its rich cultural tapestry with the world. This year’s selection of designers reflects the country’s growing influence in global fashion, driven by innovation, heritage, and craftsmanship. By leveraging platforms like Banan, Nigeria is not only creating economic opportunities but also reaffirming its role as a cultural powerhouse.
As these brands step onto the global stage, they carry the hopes of an entire nation, showcasing that Nigerian creativity knows no bounds.
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