Toyin Abraham Makes Waves With Bold, Unprecedented Move Ahead of “Oversabi Aunty” Movie Release

Nollywood star Toyin Abraham has once again found herself at the center of media buzz—this time for a bold and highly creative publicity move ahead of the release of her new film, “Oversabi Aunty.” Known for her versatility, relatable roles, and deep connection with her fans, Toyin has now added “PR genius” to her long list of strengths. Her decision to distribute bags of foodstuffs as invitation packs for her movie premiere has become one of the most talked-about celebrity actions of the month, dominating conversations on social media and entertainment platforms.

A Premiere Invite Like No Other

In Nigeria, movie premieres are known for glamour, expensive décor, star-studded appearances, and carefully curated invitation boxes. But Toyin Abraham took things to a different level entirely. Instead of luxury candles, perfumes, T-shirts, or branded souvenirs typically included in celebrity PR packages, she opted for something unusual, relatable, and deeply appreciated in the current economy—foodstuffs.

The invitation packs contained essential household staples such as rice, garri, beans, semovita, palm oil, and other everyday food items. The items were neatly packed in branded bags, each accompanied by an elegant invitation card to the premiere of Oversabi Aunty. The moment videos of these invites surfaced online, fans and colleagues were stunned. Many praised her for thinking outside the box and connecting with people at a time when the cost of living continues to rise across the country.

A PR Strategy That Speaks to the Present Realities

Toyin Abraham’s strategy is not just creative—it is timely. With inflation affecting food prices and many Nigerians tightening their belts, the gesture struck a personal chord with the public. Instead of spending millions on fancy boxes that may not add practical value, Toyin chose items that people actually need.

Her move came across as thoughtful, Nigerian, and refreshingly different. Many social media users described it as “PR move of the year,” noting that it shows empathy as well as a clear understanding of her audience. In an industry where competition is fierce and new movies are released almost weekly, Toyin successfully positioned Oversabi Aunty as a top-of-mind film even before its premiere.

Industry Colleagues React With Excitement

Actors, filmmakers, media personalities, and influencers who received the invitation袋 could not hide their excitement. Several of them shared unboxing videos, proudly displaying the neatly arranged food items. Their reactions helped amplify the publicity, creating even more buzz ahead of the movie’s release.

One particular highlight that got fans talking was that Toyin Abraham extended the invitation to Funke Akindele, a colleague she has been rumored to have tension with for years. The gesture has sparked conversations about peace, maturity, and unity in the industry. Observers are now wondering whether this could be the beginning of a long-anticipated reconciliation between two of Nollywood’s leading actresses.

Oversabi Aunty: The Movie Everyone Is Waiting For

Beyond the PR stunts, Oversabi Aunty is already shaping up to be one of the most anticipated movies of the month. Toyin Abraham is known for her signature blend of comedy, drama, and emotional storytelling, and fans expect nothing less in this upcoming project.

While full details of the movie remain under wraps, insiders say that the film explores themes of everyday Nigerian life, character flaws, relationships, and the humorous chaos that comes with dealing with a meddlesome or overly assertive person—what Nigerians fondly call an “oversabi aunty.” Given Toyin’s comedic timing and ability to bring relatable characters to life, expectations are high that the film will dominate cinemas nationwide.

Why Toyin’s Move Is a Masterclass in Publicity

Toyin Abraham’s foodstuff-invitation move might seem simple, but it is a masterclass in entertainment marketing. Here’s why:

1. Relatability

In a country where many families struggle to afford basic food items, gifting colleagues food as PR is both refreshing and heartwarming. It shows awareness and sensitivity to the realities of her fans and colleagues.

2. Originality

No other Nollywood star has attempted this kind of premiere invitation strategy. By doing this, Toyin set herself apart and created a unique narrative around her film.

3. Emotional Connection

Fans felt seen. The gesture did not just promote a movie—it built emotional connection with the public. In a time of economic hardship, being gifted food items feels like real support.

4. Viral Appeal

Social media loves anything out of the ordinary, and this was definitely unexpected. Videos and photos of the invitation packs spread quickly, allowing Toyin to enjoy massive organic publicity without paid campaigns.

5. Industry Impact

Many believe this move may set a new trend in Nollywood. Future PR packages may become more practical, thoughtful, and centered on everyday Nigerian realities.

Social Media Reactions: “This Is PR of the Year!”

The reactions online were overwhelmingly positive:

• “Toyin Abraham understands the assignment!”
• “This is the kind of invite Nigerians need in this economy.”
• “If you like, don’t go and create your own food-invite trend now. Toyin has opened the door.”
• “Oversabi Aunty will scatter the cinemas with this kind of PR.”
• “Even Funke Akindele got her own invite? This is the peace we prayed for.”

The hype around the movie continues to grow, and with every post, Toyin seems to be winning new fans and strengthening loyalty among old ones.

A December to Remember for Nollywood

With Oversabi Aunty set to hit cinemas soon, Toyin Abraham has already secured strong anticipation for the film. The buzz surrounding her creative PR strategy proves that Nollywood promotion doesn’t have to be expensive or extravagant to be effective—sometimes, it just has to be thoughtful and uniquely Nigerian.

As December unfolds and movie lovers prepare for holiday entertainment, one thing is clear: Toyin Abraham has set a new bar for movie promotion in 2025, and Oversabi Aunty may just become one of the biggest Nollywood releases of the season.